Driving Success. A newly designed environment for Filshill.
Disciplines:
Branding, Illustration, Murals, Environment Design,
Brief
J.W. Filshill are Scotland’s number one wholesaler with over 100 years of servicing convenience stores up and down the UK. After significant and sustained growth Filshill moved from their long term home of many decades to a purpose built complex: Westway. As a long term partner of Filshill, we were invited to bring some life to the new complex, complimenting the modern design and decor with murals, banners and all manner of artwork. Filshill is a 150 year old company steeped in tradition, heritage, family values and daily graft. We were invited by Simon Hannah (MD) to bring some life to the new complex, complimenting the modern design and decor with murals, banners and all manner of artwork.
Process
Through collaborating with Simon and the wider Filshill team, iterating on concepts we arrived at the core stories and feelings we wanted to convey for each space:
- Filshill’s values
- Mental Health and Wellbeing
- Positivity and Pride
It was important to both Filshill and ourselves that artwork wasn’t simply about hammering home ideas of ‘work hard’, ‘optimise performance’ and other corporate ideas that often put the business first. Instead, we created a space that was welcoming, felt good to work in, and put people first. Championing their success and goals, encouraging treating each other well and looking out for each other, and in general promoting a positive atmosphere.
This led to an evolution of the brand, introducing new colours to offset the strength of the red - with calming teals and warm yellows, and taking a more playful illustrative and typographic approach to visuals. Seeds that in time would make their way throughout the rest of the brand.
We steered every facet of the project in collaboration with Filshill, from planning and strategy, to scoping and measurement, design, messaging, print and installation to ensure the best possible result.
Outcomes
“Amazing, the support and drive from the team have helped us visualise our vision and ambition to all the key stakeholders who will ultimately help us get there.”
- Simon Hannah, Managing Director, Filshill
A happy design team, an even happier client, and the seeds of the Filshill brand 2.0. Over the near 18 months since the Westway began construction this project has evolved, and from it, Filshill have began repositioning their brand.
What started as 12 Murals, 5 Warehouse Banners, Lorry Liveries and Posters, became the story of Filshill and its people and their journey forward.
With a new dynamic environment, and a commitment to the values placed on these walls Filshill has been going from strength to strength, gaining recognition and positive feedback from partners on their commitment to their staff, and to great work.
Project Team
Joanne Little
George Galbraith
Alan Cunningham
Client Reaction
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